Over 20 years of Impact
We have been a part of the lives of young people in Pittsburgh for over 20 years. During that time, we’ve grown and changed a lot. When we began in 1996, we were a grassroots initiative to keep young people in our area. We have grown to become a platform for engagement, advocacy, policy, and education.
What does the new brand mean?
Our new logo says a lot about us.
Giving “U” a Platform
We elevated the “you” both literally and metaphorically, representing
the platform that we aim to provide for members of our community
Friendly, Approachable Type
We chose a friendly, approachable font as a metaphor for our own approachability for everyone in our community
Open Sans Extra Bold
Open Sans Bold
Open Sans Regular
Primary Colors: Navy Blue and Kelly Green
Our primary colors tie our history to our goals. The green is a link to the color of our old logo, and the blue represents stability, strength, integrity, and success.
Color Palette
The use of bright colors stands for energy, vibrancy, growth, and community.
“Get Active. Be Connected. Create Change.”
Our new tagline clearly and plainly explains the three main pillars of PUMP’s programming within the region.
